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CDL-Oxford

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During the pandemic, the team at CDL-Oxford was looking for ways to help their stakeholders feel connected despite most human interaction having been moved to the virtual world. They asked us to design a mini-book — something sleek and tangible that would feel like a special gift. The result is this fun, elegant and energetic piece that captures the spirit of the CDL-Oxford community and is guaranteed to be a collector’s item for CDL insiders.

It was such a big hit that they asked us to design three versions in 2021 - one tailored for each of its main audiences: mentors, ventures and students.

“Working with Studio Wyse has been a real pleasure. Fresh creativity, streamlined processes, and flexibility. I would highly recommend the agency both for big and small projects.”

Lusiana Castiglione, Marketing and Communications Manager, CDL-Oxford

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Ryerson University Magazine, 2021

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The Winter 2021 issue of Ryerson University Magazine focuses on “change makers” who are taking action to address inequality. It includes a stunning series of portraits by photographer Janick Laurent, who captured the fun and dynamic personalities of the subjects, many of them students from the inaugural class of Ryerson’s new law school.

This year also required a lot of adapting to change with the COVID-19 pandemic. We had Image Arts ’11 graduate Kiana Hayeri document what life has been like on campus for students who have quickly adjusted to mostly virtual learning.

The Summer 2021 issue of Ryerson University Magazine focuses on things we learned during the pandemic - from the urgency of addressing socio-economic inequities, to how businesses can pivot, to how often to wash our hands. We wanted to give serious issues the attention they deserve while bringing in some levity - after all, isn’t a little fun what’s gotten us through this tough time? Enter Ty Dale, whose bright, pleasing illustrations on the cover and throughout the 14-page feature are the silver-lining sparkle we needed.

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We bring in a diverse group of photographers and illustrators for each issue – from internationally acclaimed artists to up-and-coming Ryerson grads. Here are some of the amazing people we've worked with to bring Ryerson's stories to life:

(ALL ISSUES) EDITOR, COLLEEN MELLOR. COVER STORY PHOTOGRAPHY, JANNICK LAURENT. ADDITIONAL PHOTOGRAPHY CREDITS, ALIA YOUSSEF, CARLOS OSARIO, KIANA HAYERI, NADRA BADR, Wynne Neilly, Vanessa Tignanelli, Jeff Bierk, Chris Donovan, Reynard Li, Aidan Tooth, ILLUSTRATION, MIMI MOFFIE, YAZMIN BUTCHER, TY Dale

University of Toronto Magazine, Winter 2020

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The University of Toronto Magazine recently expanded its coverage to include the Scarborough and Mississauga campuses. To mark the occasion, we developed a fresh new logo and cover design for the Winter 2020 issue and introduced a new opening section featuring three big, beautiful double-page spreads capturing “A Moment” from each campus.

The issue is jam-packed with incredible work, including the cover and cover feature illustrations about the future of medicine by Gastón Mendieta and absolutely stunning portraits for a piece about efforts against anti-Black racism by Jorian Charlton.

Other great contributors to this issue include Christopher Katsarov Luna, Kevin Van Paassen, Galit Rodan, Nick Iwanyshyn, Jamie Cullen, Christopher Philpot, Owen Gent and David Sparshott.

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(ALL ISSUES) EDITOR-IN-CHIEFSCOTT ANDERSON. (THIS ISSUE) CAMPUS EDITOR, PATRICIA LONERGAN. CAMPUS EDITOR, DON CAMPBELL. PHOTO EDITOR, DELLA ROLLINS. PHOTOGRAPHY CREDITS, JoRIAN CHARLTON, CHRISTOPHER KARSAROVLUNA, KEVIN VAN PAASSEN, GALIT RODAN and NICK iwanyshyn. ILLUSTRATion, GASTÓN MENDIETA, JAMIE CULLEN, CHRISTOPHER PHILPOT, OWEN GENT, and DAVID SPARSHOTT.

Creative Destruction Lab, Year-In-Review 2020

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The Creative Destruction Lab is a seed-stage program for massively scalable, science-based companies, run out of the University of Toronto’s Rotman School of Management. For three years in a row, we helped them compile their Year-In-Review book, which was sent out to all volunteers, participants and delegates at their annual Super Session event which had moved online for 2020.

CDL continues to grow exponentially, expanding into Oxford, Paris and Atlanta and launching the Recovery Program, which aims to accelerate the world’s recovery from the COVID-19 crisis. This year’s book sought to summarize their extensive work while telling more of CDL’s stories and trying to capture the essential ingredient to their success: a top-notch community of academics, scientists, entrepreneurs and students. 

We used macro and micro photographs to frame abstract concepts (like quantum mechanics), used their signature pink as a highlighting element throughout the book, included lots of photos from their IRL events and highlighted Slack messages from their highly active virtual community. 

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“It is always such a pleasure to work with the Studio Wyse team on our annual Year in Review publication, one of the most comprehensive marketing outputs produced at Creative Destruction Lab. The Studio Wyse team always brings the best energy and creativity to push the boundaries of what’s possible, providing us with the right framework to operate in and communicate our narrative to the target audience in the most effective way. The Year in Review book continues to be the heaviest lift but with the most rewards; from the project management, design, and storytelling — Studio Wyse’s ability to deliver high quality work on strict timelines is evident.”

Amarpreet Kaur, Marketing Lead, Creative Destruction Lab

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