May Truong is a Toronto-based fashion photographer with an eye for the natural idiosyncrasies of her subjects. She's also one of our dearest pals and a long-time collaborator. May is small but tough. Has excellent karma and unwavering positivity. Oh, has an enviable lipstick collection, too.
We developed an identity and colour palette for her that melds together her strength, femininity, and a subtle nod to her Asian heritage.
The true hero of this re-brand is the promo package. A limited edition set of 50, they are carefully curated by May. No two are the same and each one comes with a sweet little affirmation because you know what? You do look great today.