Our friends at DarwinCX approached us to develop the visual identity for its two new brands: Butterfly - a paywall that helps capture deeper customer info and generate recurring revenue - and Courage, which educates its audience of primarily consumer marketers about tactics, best practices and insider insight.
We set out to create a bold and confident identity for them—each needing to live on its own while fitting in with the Darwin family. We designed logos that—like Darwin—are smart, modern and a little playful. And because Darwin’s brand icon is a turtle, we created animal icons for the newly launched products as well. Enter the butterfly and lion, who join an extended branded family of Darwin’s animals.
