Patron(Studio) is a content studio in the heart of SJC. We worked with the team to develop a brand identity that leans directly into their editorial roots. A serif-forward approach that is not too trendy but has staying power. Its soft and round edges are a nod to the mostly female leadership of the studio and the lifestyle brands whose stories it tells. Feminine, strong and confident. Brackets were used as a device to represent the duality of collaboration and unlocking smart solutions together - the space that Patron creates for the brands to shine. It says craftsmanship and trust while still getting out of the way.
