Lafayette College is a small private liberal arts college in the U.S. Founded in 1826, they are proudly independent and academically competitive, offering bachelor degrees in dozens of arts and sciences fields including five in engineering.
When they approached us, both internal sentiment and feedback from the college community was that Lafayette is among their peers in every measurement that matters—they just weren’t showing it effectively. We set-out to completely re-envision their flagship communication vehicle—the quarterly alumni magazine, its digital counterpart and the supporting newsletter and social media channels.
The goal was to position the college as an innovative, nationwide leader by showing the impact of its alumni, faculty, and students. We worked with the team to establish a strong editorial mandate and strategy, with more visual content and variety in story formats and a sprinkling of small details, entry points and elements of surprise throughout.
The new magazine and supporting website are relevant, innovative and confident, telling authentic and meaningful stories while bringing in an energetic and dynamic visual approach. It evokes pride in Lafayette and offers alumni a backstage pass not found elsewhere, all aligned with digital assets that amplify and extend the depth and creativity of the printed stories.
