Founded in 1928, CB is a valued destination for business journalism, profiling and connecting innovators who are changing Canada for the better. We were tasked with rethinking every aspect of the magazine to reflect a more modern approach to business—one that is more diverse, less stuffy and a lot more fun.

The full print and digital redesign includes a fresh new logo, bold typography and engaging photography and illustrations. Colour is used minimally to allow the visuals to stand out. Text columns shift to create dynamic compositions that flow from one page to the next, creating a cohesive yet surprising package.

The website captures the magazine’s exciting new direction in a modern and user-friendly web experience. The homepage features a bold modular grid of interchangeable cards that capture the innovative energy of the mag. The article pages are structured in a flexible way to accommodate both long reads and shorter stories.

“I’m immensely proud of our success in partnering our editors at Canadian Business with the talent at Studio Wyse. The new CB exceeds my expectations in every way. It’s stunning and draws you in immediately. The cover is bold without being overwrought. There’s a great mix of visual storytelling. The illustrations are lively and the photography is beautiful. Together, we’ve produced just about the best magazine that SJC Media has ever published.”
—Ken Hunt, President and Publisher of SJC Media